> ## Documentation Index
> Fetch the complete documentation index at: https://help.afflo.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Outreach

> Run cold campaigns, track replies, and measure what's working.

Outreach is where you email creators and prospects at scale — with sequences, a shared inbox, and per-campaign analytics.

## Three tabs

<Tabs>
  <Tab title="Campaigns">
    Every campaign you've built, filtered by status (All / Draft / Active / Paused / Completed). Each card shows the campaign name, number of leads, replies, and an actions menu.
  </Tab>

  <Tab title="Master Inbox">
    A unified inbox of every reply across every campaign, grouped by sender. Unread messages are highlighted. Reply inline.
  </Tab>

  <Tab title="Analytics">
    Aggregate performance: sends, opens, clicks, replies, bounces over time, plus your top subject lines and reply rate.
  </Tab>
</Tabs>

## Create a campaign

1. On the **Campaigns** tab, click **Create Campaign**.
2. Give it a name and description.
3. Add recipients — type addresses manually or import them from **Creator Search → Send to Outreach**.
4. Build the sequence: one or more emails with a delay between them (for example, "Send step 2 three days after step 1 if no reply").
5. Save as a draft, then click **Start** to activate.

## Managing a live campaign

* **Pause / Resume** — stop sends without losing progress.
* **Edit** — update copy, subject lines, or sequence timing on the fly.
* **View Analytics** — see how each step performed.
* **Master Inbox** — read and reply to responses without leaving Afflo.

## Tips

* Short subject lines (under 40 characters) typically beat long ones. The Analytics tab surfaces your best performers — copy the patterns.
* Space sequence steps at least two business days apart. Same-day follow-ups feel pushy.
* Treat drafts seriously. Send a test to yourself before activating.

## Troubleshooting

**High bounce rate.** Check your sending domain under **Settings → General** or **Email Settings**. Unverified domains often trip spam filters.

**No replies.** The copy is usually the problem, not the list. Try a different angle in step 1; the Analytics tab will tell you quickly.

## Related

<CardGroup cols={2}>
  <Card title="Creator Search" icon="search" href="/tour/creator-search">
    Build your outreach list.
  </Card>

  <Card title="Customize" icon="wand-2" href="/tour/customize">
    Tune your email templates.
  </Card>
</CardGroup>