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Sendlane is an ecommerce-focused email and SMS platform. Connecting it lets you trigger flows and segment contacts based on what’s happening in your Afflo partner program.

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What it does

  • Sends affiliate events (joined, first sale, payout sent, tier changed) to Sendlane
  • Syncs partner profile properties so you can segment in Sendlane
  • Lets you build flows like “welcome new partner” or “reward top earners”

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Before you start

  • A Sendlane account with API access
  • API key from your Sendlane dashboard

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Connect

  1. In Sendlane, create an API key under Settings → API.
  2. In Afflo, open Integrations → Marketing → Sendlane and click Connect.
  3. Paste the API key and save.
  4. Wait a moment for Afflo to verify. The card turns to Connected.

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What gets sent

  • Events mirroring the list on the Klaviyo page
  • Profile properties: tier, program, total earnings

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Disconnect

Open the integration and click Disconnect. Historical events in Sendlane are kept.

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Tips

  • Use Sendlane’s segment builder on tier to reward top partners with exclusive offers.
  • Set up a “first sale” flow — many partners go quiet after their first win without a nudge.

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Troubleshooting

“Invalid API key.” Generate a new key with full access and reconnect. Events aren’t firing. Confirm your Sendlane plan supports API events, then try a test action in Afflo (add and remove an affiliate) to trigger a fresh event.

Klaviyo

The other big email integration.

Postscript

Run SMS alongside email.